‘Human Fracking’: How Tech Turns Our Attention Into a Commodity
Researchers use the concepts of “human fracking” and “attention capitalism” to describe how digital platforms capture and commercialize human attention. They examine how this system operates, laws that help to sustain it, and the forms of regulation and action that could limit its effects. Proposals include stronger antitrust and privacy protections, limits on manipulative platform features and advertising, changes to tax and contract law, public education, and the creation of attention sanctuaries.
